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Social Media for Artists

with Erika Wiseman
4.9 (290)
Find out exactly what Erika did to grow her social media presence to over 200k followers on Instagram and how you can too!
English, Spanish English, French [Auto], 3 more Spanish [Auto], German, Portuguese
2+
hours
34
lessons
Beginner to Intermediate
level
Erika Wiseman

Your Instructor

Erika Wiseman is a freelance digital artist with a Bachelor’s in Fine Arts. She has been creating art for over 15 years and made a name for herself on Instagram.

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2+
hours
34
lessons
Beginner to Intermediate
level
English, Spanish
English, French [Auto] , 3 more
Subtitles
  • Spanish [Auto]
  • German
  • Portuguese

What you’ll learn

  • Find your unique artistic 'voice' to stand out in the crowd
  • Engage with your community and build genuine relationships
  • The best practices to create content that has value
  • Understand analytics and how the algorithm works
  • Do's and Don't's of designing your account and brand
  • All about hashtags, captions, what to post and what not to post
  • Important mindsets that will set you on the right path
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Description

In this day and age, social media is essential for artists to get their work out into the world.

Social media has been vital to Erika’s personal success as a freelance artist from getting freelance jobs, to starting a business, to growing a community. However, it can be so difficult to get your artwork seen and stand out among the sea of other artists out there. It really helps to have a mentor who has already been down that road, and learned through experience what to focus on and what to avoid.

With a lot of research and trial and error, in about 2 years time Erika grew a following of over 200k on Instagram. Now she’s here to share everything she’s learned about growing an art account on social media with you! There’s a lot in store here! Let’s jump in!

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Who is this course for

  • Artists who want to grow their social media following (especially on Instagram)
  • Artists who want to reach a wider audience to find more work
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This course includes

  • 2+ Hours of on-demand videos
  • 4 Exercises (PDF)
  • 6 Cheat sheets/guides
  • Certificate of Completion
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What you'll need

  • No drawing experience needed
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Lesson Plan

with Erika Wiseman
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01

Getting Started with Social Media

30:01

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This course is designed for artists at any level and who are looking to get their start on social media. Erika will be focusing specifically on the ins and outs of Instagram but most of this info can be applied to other platforms as well!

Erika discusses the stages of an artist’s journey and the details of her own experience and personal struggles. She also goes into the pros and cons of social media, so you know what to expect. You will learn important questions to ask yourself and what to focus on.

   Lesson summary included

   Worksheet included


1.1
Introduction
01:14
1.2
Why Social Media is Important
10:38
1.3
My Story
14:14
1.4
Focus on What You Can Control
03:26
1.5
Assignment
00:29
02

Finding Your Voice

15:13

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Get down to the brass tacks in this lesson, as Erika guides you in developing your account plan, coming up with your name, feed style, picture, bio and more!

Learn how to think like a follower and develop your unique presence and brand, so it attracts the attention of your future followers. 

   Lesson summary included

   Worksheet included


2.1
Introduction
00:27
2.2
Finding Your Voice
03:26
2.3
Brand and Aesthetic
10:31
2.4
Assignment
00:49
03

The Algorithm

27:55

The dreaded Algorithm! Not to fear, Erika breaks down for you in this lesson and explains how the rules of engagement on Instagram. 

Discover trends in numbers, optimum post times & content type and & learn who your audience is through ‘insights and analytics’. Despite how it sounds, it’s not as hard as you may think! 

   Lesson summary included


3.1
Introduction
00:23
3.2
How It Works
07:40
3.3
Engagement
05:14
3.4
Analytics for Continued Growth
14:16
3.5
Assignment
00:22
04

Creating Content

36:11

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This section is chock-full of detail to create amazing content.

You’ll get insight into things like: what to post and what not to post, hashtag tips, writing captions, how to take good photos of your art and the different types of posts that lead to engagement and account growth.

   Lesson summary included

   Worksheet included


4.1
Introduction
00:24
4.2
What to Post
12:36
4.3
Consistency is Key
06:24
4.4
Hashtags
04:46
4.5
Captions
02:30
4.6
Reposts
05:19
4.7
Types of Posts
03:38
4.8
Assignment
00:34
05

Building a Community

17:09

In this video, find out how the different ways you can effectively engage with your community so people want to interact with you.

Erika gives recommendations to expand your audience via challenges, community events, collaborations and more. There are so many options available to you!

   Lesson summary included

   Worksheet included


5.1
Introduction
00:21
5.2
Build Genuine Relationships
02:16
5.3
Engage with the Community
01:50
5.4
Community Events
09:03
5.5
Momentum
03:03
5.6
Assignment
00:36
06

Social Media and Mental Health

18:00

One of the most important aspects of all: staying sane while growing your social media presence.

Ever wonder how well-known artists manage to keep up with their work and maintain a thriving Instagram account? Learn how to develop a growth mindset and handle negativity and challenges that may arise on the way. You’ve got this!

   Lesson summary included


6.1
Introduction
00:24
6.2
Negativity
01:36
6.3
Mindset Growth vs Fixed
06:48
6.4
Patience
01:24
6.5
Burnout and Breaks
04:29
6.6
Recap
03:19

Student Feedback

290 customer reviews & ratings

4.9

Course rating

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5 star
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Best Suited for
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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

(Based on 290 reviews)

Most Liked
Clarity of Instruction 237
Engaging Teacher 219
Helpful Examples 216
Showing 10 reviews of
290
reviews & ratings
F
Fal

4 years ago

Verified Purchase
Erika is a great teacher, very relaxing to watch and listen to. She explains things really well in a positive and encouraging manner. If I had to change one thing, I'd love to see some improvements on the captioning as sometimes they covered up stuff on the slides, or weren't completely correct.
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Not enough to confuse the message, but enough to be a distraction. Overall, I feel I learned a lot from this course and look forward to the next one.
I recommend it for All levels
7 people found this helpful
S
Silvia

4 years ago

Verified Purchase
This course is amazing. Erika is a great teacher, kind and gentle. It's really helpful and she has a really positive mind!
I recommend it for Beginner
2 people found this helpful
A
Alaa

4 years ago

Verified Purchase
The course is well-structured and helped me to finally start my Instagram account. Erika outlined important information with a good level of detail. I believe the worksheets are great to signpost any artist journey on social media. The course is worth the wait. Thank you, Erika and 21 Draw
I recommend it for All levels
2 people found this helpful
L
Lee

3 years ago

Verified Purchase
An awesome course for anyone wanting to up their social media skills. Well structured, well presented, engaging and I didn't nearly fall a sleep like I do with other how-to social media courses.
I recommend it for All levels
2 people found this helpful
K
Klara

4 years ago

Verified Purchase
Very simple but helpful course! After having studied marketing, most of the information here, in hindsight, is kind of a no-brainer for me, but a lot of artists out there have little to no knowledge about marketing in general, and this is a really great little crash course for those who want to get
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relevant info but not delve too deep into all of the marketing theory behind it.
I recommend it for All levels
1 person found this helpful
N
Natalie

3 years ago

Verified Purchase
Fantastic content & I loved having the presentation available in the resources so that I could make notes on them as I followed along. It was a fantastic & very helpful course. Thank you!
I recommend it for All levels
FC
Federica C.

3 years ago

Verified Purchase
This course il well presented and helps carfully to how face social medias of our artist. Thank you Erika for share with us your story and give us helpful suggestions!
I recommend it for All levels
A
AkikoHana1

3 years ago

Verified Purchase
The course is structured in a clear and simple way. I really like how Erika explaines everything and even covers subjects as mental health.
I recommend it for All levels
C
Cheyanne

3 years ago

Verified Purchase
As someone who just starting out, I felt this was an incredibly helpful class. The instructor is steady-paced, explains reasoning for each lesson, provides helpful homework to reinforce the lessons taught, and provides a great assortment of personal experience & “in the field” knowledge which is pra
+ Show more
ctical for those attending the class. I was able to complete the entire class within one week, was able to take notes the entire time without having to pause too much (and I’m about a medium speed writer), and was able to use the assignments which were really helpful/engaging. Overall, 10/10 course, would highly recommend to those who are working to create a social media presence. Other information: Erika does mostly focus on Instagram and a base for teaching social media uses, but the lessons could easily apply to other social media.
I recommend it for All levels
E
Eszter

3 years ago

Verified Purchase
This a really nice course, Erika is a great teacher. She is inspiring , positive and giving very nice advices, Tips. It is great to learn from such a talented and experienced artist, great job! and thank you for sharing😊
I recommend it for All levels
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About the Instructor

Erika Wiseman
Digital Artist and Illustrator 4 courses

Erika Wiseman (aka Erika the Goober) is a freelance illustrator and character designer who lives in the US. She loves drawing cute, colorful things and experimenting with new drawing techniques.


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21 Draw is an online learning community where students of all skill levels can learn how to be a better artist. Our contributing artists and instructors are the best in the world.

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Each class includes 10-20 video lessons that are 7 minutes long on average. Most classes include exercise sheets, assignments, and layered PSD or PNG files.

Some classes include the ability to chat with the instructor in a public forum, e.g. if you want feedback on your artwork.

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Many lessons in our courses apply to both digital and traditional art. In a few tutorials, digital drawing software, e.g. Photoshop or Procreate for iPad is required. However, for the majority of lessons it is more about the underlying concepts and all that is needed is a pen and paper.

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If for any reason at all you are unhappy with our courses or feel it isn’t what you are looking for—then just fill out this form or email us at [email protected]. We’ll be more than happy to give you a full refund within 30 days of your first purchase. No questions asked. Just a guarantee you can trust.

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