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English, Spanish 
English, French [Auto],
3 more
Spanish [Auto], German, Portuguese
Erika Wiseman is a freelance digital artist with a Bachelor’s in Fine Arts. She has been creating art for over 15 years and made a name for herself on Instagram.
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English, Spanish
English, French [Auto] , 3 more
Find your unique artistic 'voice' to stand out in the crowdEngage with your community and build genuine relationshipsThe best practices to create content that has valueUnderstand analytics and how the algorithm worksDo's and Don't's of designing your account and brandAll about hashtags, captions, what to post and what not to postImportant mindsets that will set you on the right pathIn this day and age, social media is essential for artists to get their work out into the world.
Social media has been vital to Erika’s personal success as a freelance artist from getting freelance jobs, to starting a business, to growing a community. However, it can be so difficult to get your artwork seen and stand out among the sea of other artists out there. It really helps to have a mentor who has already been down that road, and learned through experience what to focus on and what to avoid.
With a lot of research and trial and error, in about 2 years time Erika grew a following of over 200k on Instagram. Now she’s here to share everything she’s learned about growing an art account on social media with you! There’s a lot in store here! Let’s jump in!
2+ Hours of on-demand videos
4 Exercises (PDF)
6 Cheat sheets/guides
Certificate of Completion
This course is designed for artists at any level and who are looking to get their start on social media. Erika will be focusing specifically on the ins and outs of Instagram but most of this info can be applied to other platforms as well!
Erika discusses the stages of an artist’s journey and the details of her own experience and personal struggles. She also goes into the pros and cons of social media, so you know what to expect. You will learn important questions to ask yourself and what to focus on.
Lesson summary included
Worksheet included
Get down to the brass tacks in this lesson, as Erika guides you in developing your account plan, coming up with your name, feed style, picture, bio and more!
Learn how to think like a follower and develop your unique presence and brand, so it attracts the attention of your future followers.
Lesson summary included
Worksheet included
The dreaded Algorithm! Not to fear, Erika breaks down for you in this lesson and explains how the rules of engagement on Instagram.
Discover trends in numbers, optimum post times & content type and & learn who your audience is through ‘insights and analytics’. Despite how it sounds, it’s not as hard as you may think!
Lesson summary included
This section is chock-full of detail to create amazing content.
You’ll get insight into things like: what to post and what not to post, hashtag tips, writing captions, how to take good photos of your art and the different types of posts that lead to engagement and account growth.
Lesson summary included
Worksheet included
In this video, find out how the different ways you can effectively engage with your community so people want to interact with you.
Erika gives recommendations to expand your audience via challenges, community events, collaborations and more. There are so many options available to you!
Lesson summary included
Worksheet included
One of the most important aspects of all: staying sane while growing your social media presence.
Ever wonder how well-known artists manage to keep up with their work and maintain a thriving Instagram account? Learn how to develop a growth mindset and handle negativity and challenges that may arise on the way. You’ve got this!
Lesson summary included
Course rating
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4 courses
Erika Wiseman (aka Erika the Goober) is a freelance illustrator and character designer who lives in the US. She loves drawing cute, colorful things and experimenting with new drawing techniques.
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21 Draw is an online learning community where students of all skill levels can learn how to be a better artist. Our contributing artists and instructors are the best in the world.
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Each class includes 10-20 video lessons that are 7 minutes long on average. Most classes include exercise sheets, assignments, and layered PSD or PNG files.
Some classes include the ability to chat with the instructor in a public forum, e.g. if you want feedback on your artwork.
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We have classes for all levels, even for those with zero drawing experience. In general, artists at all levels can benefit from these courses—whether beginner, intermediate or advanced.
Many lessons in our courses apply to both digital and traditional art. In a few tutorials, digital drawing software, e.g. Photoshop or Procreate for iPad is required. However, for the majority of lessons it is more about the underlying concepts and all that is needed is a pen and paper.
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