Skill up and save 75% OFF our Masterclass annual membership!  44:44:44
Sign in
Preview course

Social Media for Artists

with Erika Wiseman
4.9 (45)
Find out exactly what Erika did to grow her social media presence to over 200k followers on Instagram and how you can too!
English English [Auto-Generated]
2+
hours
34
lessons
beginner to intermediate
level
Erika Wiseman

Your Instructor

Erika Wiseman (aka Erika the Goober) is a freelance artist specializing in digital illustration. She has a Bachelor’s in Fine Arts from the University of Louisville. Erika has been creating art for over 13 years, during which time she made a name for herself on Instagram. 

 

Read more
All Courses
Get access to this course and 15+ more
left at this price!
$49/year
Save 75%
$199/year
USD
Get Started
  • Cancel Anytime
  • 30-Day Money-back Guarantee

Only this course
$24.99USD
Get Single Course
  • 30-Day Money-back Guarantee
Explore the course
2+
hours
34
lessons
beginner to intermediate
level
English English [Auto-Generated]

Requirements

  • No prior experience required
+ See more

Description

In this day and age, social media is essential for artists to get their work out into the world.

Social media has been vital to Erika’s personal success as a freelance artist from getting freelance jobs, to starting a business, to growing a community. However, it can be so difficult to get your artwork seen and stand out among the sea of other artists out there. It really helps to have a mentor who has already been down that road, and learned through experience what to focus on and what to avoid.

With a lot of research and trial and error, in about 2 years time Erika grew a following of over 200k on Instagram. Now she’s here to share everything she’s learned about growing an art account on social media with you! There’s a lot in store here! Let’s jump in!

+ See more

What you’ll learn

  • Find your unique artistic 'voice' to stand out in the crowd
  • Engage with your community and build genuine relationships
  • The best practices to create content that has value
  • Understand analytics and how the algorithm works
  • Do's and Don't's of designing your account and brand
  • All about hashtags, captions, what to post and what not to post
  • Important mindsets that will set you on the right path
+ See more

Who is this course for

  • Artists who want to grow their social media following (especially on Instagram)
  • Artists who want to reach a wider audience to find more work
+ See more

This course includes

  • 2+ hours of on-demand video lessons
  • 4 Worksheets (PDFs)
  • 6 Lesson Summaries with all important points listed (PDF)

Lesson Plan

with Erika Wiseman
Expand all sections
01

Introduction

02:12

Welcome to this course ‘Social Media for Artists’.

This course is designed for artists at any level and who are looking to get their start on social media. Erika will be focusing specifically on the ins and outs of Instagram but most of this info can be applied to other platforms as well! You ready to begin? 🙂

02

Getting Started with Social Media

28:39

In this lesson, Erika discusses the stages of an artist’s journey and the details of her own experience and personal struggles.

She also goes into the pros and cons of social media, so you know what to expect. You will learn important questions to ask yourself  and what to focus on.

   Lesson summary included

   Worksheet included

2.1
Introduction
01:14
2.2
Why Social Media is Important
10:38
2.3
My Story
14:14
2.4
Focus on What You Can Control
03:26
2.5
Assignment
00:29
03

Finding Your Voice

13:44

Get down to the brass tacks in this lesson, as Erika guides you in developing your account plan, coming up with your name, feed style, picture, bio and more!

Learn how to think like a follower and develop your unique presence and brand, so it attracts the attention of your future followers. 

   Lesson summary included

   Worksheet included

3.1
Introduction
00:27
3.2
Finding Your Voice
03:26
3.3
Brand and Aesthetic
10:31
3.4
Assignment
00:49
04

The Algorithm

26:40

The dreaded Algorithm! Not to fear, Erika breaks down for you in this lesson and explains how the rules of engagement on Instagram. 

Discover trends in numbers, optimum post times & content type and & learn who your audience is through ‘insights and analytics’. Despite how it sounds, it’s not as hard as you may think! 

   Lesson summary included

4.1
Introduction
00:23
4.2
How It Works
07:40
4.3
Engagement
05:14
4.4
Analytics for Continued Growth
14:16
4.5
Assignment
00:22
05

Creating Content

34:19

This lesson is chock-full of detail to create amazing content.

You’ll get insight into things like: what to post and what not to post, hashtag tips, writing captions, how to take good photos of your art and the different types of posts that lead to engagement and account growth.

   Lesson summary included

   Worksheet included

5.1
Introduction
00:24
5.2
What to Post
12:36
5.3
Consistency is Key
06:24
5.4
Hashtags
04:46
5.5
Captions
02:30
5.6
Reposts
05:19
5.7
Types of Posts
03:38
5.8
Assignment
00:34
06

Building a Community

15:34

In this video, find out how the different ways you can effectively engage with your community so people want to interact with you.

Erika gives recommendations to expand your audience via challenges, community events, collaborations and more. There are so many options available to you!

   Lesson summary included

   Worksheet included

6.1
Introduction
00:22
6.2
Build Genuine Relationships
02:17
6.3
Engage with the Community
01:51
6.4
Community Events
09:04
6.5
Momentum
03:04
6.6
Assignment
00:37
07

Social Media and Mental Health

16:43

One of the most important aspects of all: staying sane while growing your social media presence.

Ever wonder how well-known artists manage to keep up with their work and maintain a thriving Instagram account? Learn how to develop a growth mindset and handle negativity and challenges that may arise on the way. You’ve got this!

   Lesson summary included

7.1
Introduction
00:25
7.2
Negativity
01:37
7.3
Mindset Growth vs Fixed
06:49
7.4
Patience
01:25
7.5
Burnout and Breaks
04:30
7.6
Recap
03:20

Student Feedback

45 customer reviews & ratings

4.9

Course rating

Log in to leave a review or rating.
5 star
94 %
4 star
7 %
3 star
0 %
2 star
0 %
1 star
0 %
Best Suited for
All Levels
The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

(Based on 45 reviews)

Most Liked
Helpful Examples 39
Clarity of Instruction 37
Engaging Teacher 37
Showing 10 reviews of 45 reviews & ratings
M
Marina

3 days ago

Verified Purchase
I recommend it for All levels
JS
jason smith

6 days ago

Verified Purchase
I recommend it for All levels
S
Savannah

7 days ago

Verified Purchase
I recommend it for All levels
M
Marie-Louise

1 month ago

Verified Purchase
Great course, and many of the lessons can be used outside Instagram on other social media pages as well.
I recommend it for Intermediate
V
Vic

1 month ago

Verified Purchase
I recommend it for All levels
V
veronica.alfieri

2 months ago

Verified Purchase
I recommend it for All levels
CT
Cheyenne Tenda

2 months ago

Verified Purchase
I recommend it for All levels
J
Julie

2 months ago

Verified Purchase
I recommend it for All levels
A
Alyssa

2 months ago

Verified Purchase
Thank you Erika and 21 draw. I enjoyed this course. I like the way that Erika used her own past experiences as examples and she also gave me ideas on what to expect during my art journey in social media. Not only that, she gave a lot of practical advice as well. I'm really happy I took this course.
I recommend it for All levels
MA
Miguel Altoro

2 months ago

Verified Purchase
Loved all the tips and advice Erika gives. The homework assignments and worksheets definitely helped get the ball rolling!
I recommend it for All levels
See more reviews

About the Instructor

Erika Wiseman
Digital Artist and Illustrator 2 courses

Erika Wiseman (aka Erika the Goober) is a freelance illustrator and character designer who lives in the US. She loves drawing cute, colorful things and experimenting with new drawing techniques.

Featured in


Follow Erika on

Full bio

Bonus Offer

Frequently Asked Questions

What is 21 Draw?

21 Draw is an online learning community where students of all skill levels can learn how to be a better artist. Our contributing artists and instructors are the best in the world.

Our streaming platform on www.21-draw.com makes it possible for anyone to watch hundreds of video lessons by industry legends who have worked for Disney, Marvel, DC, Dreamworks, Pixar & more. A membership gives full access to our streaming platform.

On books.21-draw.com you can buy our popular learn-to-draw ebooks and physical books, separate from the courses, and they too are also delivered to you by the heavyweights of the art industry.

29 people found this helpful
Was this answer helpful?
Yes
No

What is included in the membership?

Membership includes unlimited access to all 20+ courses taught by the world’s best artists PLUS new courses as they are released.

Each class includes 10-20 video lessons that are 10 minutes long on average. Most classes include exercise sheets, assignments, and layered PSD or PNG files.

Some classes include the ability to chat with the instructor in a public forum, e.g. if you want feedback on your artwork.

39 people found this helpful
Was this answer helpful?
Yes
No

Are these online or offline courses?

21 Draw courses are on-demand (pre-recorded) video tutorials that you can watch online with any digital devices anytime and for an unlimited number of times! This means you can easily watch (and rewatch) them at your own pace and convenience.

51 people found this helpful
Was this answer helpful?
Yes
No

Can a beginner follow along?

We have classes for all levels, even for those with zero drawing experience. In general, artists at all levels can benefit from these courses—whether beginner, intermediate or advanced.

27 people found this helpful
Was this answer helpful?
Yes
No

Do the courses teach digital or traditional art?

Many lessons in our courses apply to both digital and traditional art. In a few tutorials, digital drawing software, e.g. Photoshop or Procreate for iPad is required. However, for the majority of lessons it is more about the underlying concepts and all that is needed is a pen and paper.

27 people found this helpful
Was this answer helpful?
Yes
No

Can I download the course videos?

You can download the course resources (exercise sheets, assignments, PSD files, etc.) from the site, but you cannot download the video lessons to your computer.

32 people found this helpful
Was this answer helpful?
Yes
No

How much does a membership cost?

Normally it costs $199/year. However, there is a special sale running now for a limited time: Save 75%! This means you can get an annual membership for just $49 USD/year.

Also available is a monthly membership at $9.99 USD/month.

If you purchase the annual or monthly membership at a discounted price, it will remain at that price for each consecutive year/month, so long as your membership is not cancelled.

41 people found this helpful
Was this answer helpful?
Yes
No

How does the 30-day guarantee work?

If for any reason at all you are unhappy with our courses or feel it isn’t what you are looking for—then just fill out this form or email us at [email protected]. We’ll be more than happy to give you a full refund within 30 days of your first purchase. No questions asked. Just a guarantee you can trust.

25 people found this helpful
Was this answer helpful?
Yes
No

How do I cancel my membership?

You can easily cancel your membership renewal on your My Account page. Follow the prompts to cancel (Billing > Change Plan > Cancel Membership) and your membership will immediately be terminated. Please note: Refunds ONLY possible within 30 days after the date of purchase.

If you have more questions, please check out our Knowledge base or write to us here. We’re happy to assist in any way we can!

21 people found this helpful
Was this answer helpful?
Yes
No

More from 21 Draw

About 21 Draw

21 Draw offers online courses and books on how to be a better artist for students of all skill levels. Our contributing artists and instructors are the best in the world.
Explore Courses & Books
Preview course
Watch the trailer
Watch the trailer
Access to ALL courses
Get access to this course and 15+ more
$49USD/Year $199 USD/Year
left at this price!
Get Started
(including this course)
OR
$24.99USD $39.99 Single Course
Lifetime access
No commitments
Cancel Anytime
30-Day Money-back Guarantee
Still not sure?
Check out our FAQ
Save 75% on our Masterclass annual membership. Get started