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Creating Video Content for Social Media

with Maria Lia Malandrino
5 (1)
Learn how to create captivating videos to promote your art and engage your audience in this fun crash course!
English English, Spanish, 2 more French [Auto], Italian [Auto]
4+
hours
43
lessons
Beginner to Intermediate
level
Maria Lia Malandrino

Your Instructor

Maria Lia Malandrino is an Italian illustrator and visual development artist working as a freelancer in Turin, Italy. Since 2017 she has been working for publishing houses and brands such as Disney, Oxford University Press, Hachette and others.

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4+
hours
43
lessons
Beginner to Intermediate
level
English
English, Spanish , 2 more
Subtitles
  • French [Auto]
  • Italian [Auto]

What you’ll learn

  • Plan, edit and film awesome videos featuring your art
  • Hook your viewers with good story-telling
  • Learn how to create long-form videos (vlog, YouTube) and short-form videos (reels, TikTok)
  • Tips for an engaging persona and great on-camera presentation (minimising anxiety)
  • Insider secrets to increase your reach on Instagram
  • Master the technicalities of filming and editing
  • How to prepare and run a livestream on Twitch or YouTube
  • Best video editing software for artists and how to use them
  • Which video platform best suits your needs
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Description

Are you disheartened when you spend a huge amount of time creating beautiful art, but it ends up hardly being seen or commented on?

With social media becoming more video and reel-focused, you might be missing out on a BIG opportunity if you aren’t yet using videos to showcase your art. Keeping up with major trends like this is essential to stay relevant and captivating to your follower base.

Don’t know anything about video creation? Feel overwhelmed? Don’t worry! In this course, you’ll discover just how easy it is to promote your art through videos and how quickly you can grow your audience and confidence too!

Your instructor, Maria Malandrino, will teach you the core basics of creating videos for social media, going in-depth into each video type. Discover which channel is the right one for you! You’ll learn about everything that goes into making an engaging video, like music, lighting, sound effects, transitions and more!

Maria will walk you through all the steps from planning a shoot, to arranging your set-up, to writing a script and editing the footage. You’ll get a ton of insider tips and tricks, real-world practical examples and worksheets to apply what you’ve learned right away.

After taking this course, you’ll have all the tools you need to be a successful video creator, creating fun and captivating content that keeps your audience coming back for more!

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Who is this course for

  • Artists who want to learn the basics of creating social media videos to increase engagement
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This course includes

  • 4+ Hours of on-demand videos
  • 7 Assignments
  • Cheat sheets/guides
  • Bonus material
  • Certificate of Completion
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Used in course

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What you'll need

  • No film/video editing experience needed
  • A smartphone with a decent camera
  • A phone stand/camera tripod
  • Beneficial to have (not required): a reflex or mirrorless camera, a microphone, and video editing software (eg: Premiere Pro)
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Lesson Plan

with Maria Lia Malandrino
Expand all sections
00

Introduction

03:27

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Welcome to the course!

Meet your instructor, Maria Malandrino, and get a clear overview of the concepts, tools and techniques that she’ll be covering in this course. There is a whole LOT to look forward to!

01

Why video?

22:31

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We live in a visual era, where video content is king!

In this lesson, you’ll discover why as an artist it’s super beneficial to learn to create videos and what the different types of videos are. You’ll learn the characteristics and advantages of each one, such as reels, vlogs, live streams, stories and more!


1.1
Benefits of creating video content
03:10
1.2
Long-form videos
05:06
1.3
Short-form videos
05:00
1.4
Live streams
05:36
1.5
Stories
03:39
02

Storytelling through video

50:12

It’s increasingly hard to capture people’s attention online these days. However, if you have an interesting story to tell (and you tell it well), you have a much bigger chance of being heard—and getting clients or making sales down the line!

Video making is all about story-telling! So how do you do that? Maria will discuss that in this lesson, explaining about online persona, how to find your voice and your audience and which platform and video type is best for you.

After that, she gets down to brass tacks, going one-by-one through all the video production tools, both digital and physical, that you should know about, including lighting, cameras, tripods, music, editing software and more!


2.1
What's your story?
06:04
2.2
Find your voice
04:55
2.3
Plotters and Pantsers
04:14
2.4
Scriptwriting tools
07:27
2.5
Creating a long-term plan
09:06
2.6
The equipment
10:15
2.7
The Software
08:11
03

Creating long-form videos

01:19:07

Get ready to start shooting a video! This lesson walks you through the detailed process of creating a long-form video for platforms like YouTube. You’ll discover what kinds of long-form videos there are and exactly how to plan them.

Maria discusses your presentation when on camera and how to make it authentic, natural, and a pleasure to watch! She also talks about why a ‘Call To Action’ (CTA) is SO important and ways to use it.

Additionally, you learn all the essential steps of the production process from writing a script, to setting up your space, to editing and rendering the final video, including adding text, graphics and sound! Exciting!!!


3.1
An overview of long-form videos
08:48
3.2
Writing a script for long-form videos Part 1
06:04
3.3
Writing a script for long-form videos Part 2
04:44
3.4
Setting up your shoot
06:44
3.5
Shooting the video
07:03
3.6
Importing files and creating proxies
06:50
3.7
Manipulating the footage
07:36
3.8
Nesting the footage
03:34
3.9
Adding graphics
06:15
3.10
Adding text
07:09
3.11
Adding music and a voice over
06:06
3.12
Rendering the video
08:14
04

Hosting live streams

58:11

Next up: Live Streams!—such as Twitch and Facebook.

Delve into all the fascinating ins and outs of this video format and how to successfully pull it off!

Maria will talk about how to bring people to your streaming platform, minimize the stress of a live recording session, test out different platforms, master the software and MUCH more.

It’s going to be a lot of fun!


4.1
An overview of live videos
07:04
4.2
Using link services on Instagram
02:12
4.3
Preparing for a live stream
07:54
4.4
Tools to set up and edit your live
07:05
4.5
Creating a template scene on Photoshop
11:37
4.6
Setting the scene on Streamlabs
09:26
4.7
Setting up the audio on Streamlabs
08:03
4.8
Streaming on multiple platforms at the same time
04:50
05

Creating short-form videos

53:29

Moving on to the exciting stuff: Short-Form videos! (thinkTik-Tok and fun reels)

Maria will show you all a beginner needs to know about creating visually enticing video shorts. You’ll also learn insider secrets to increase your reach by working with the Instagram algorithm. How great is that!?

Discover the pros and cons of editing on your phone, how to edit and jazz up your video on Tik-Tok, Instagram and Premiere Rush, sync the footage with music, use trending sounds, and other cool stuff! Sweet!


5.1
An overview of short-form videos
06:37
5.2
Choosing sounds
04:55
5.3
Tips and tricks to make better short-form videos
06:53
5.4
Setting the scene
03:23
5.5
Shooting a short-form video on your phone
04:34
5.6
Editing your reel on Instagram
08:47
5.7
Pros and cons of editing on your phone
03:12
5.8
Editing in Premiere Rush
09:26
5.9
Editing and uploading to TikTok
05:42
06

Course Wrap-up

05:30

Remember, you don’t need to be a professional filmmaker to create engaging video content featuring your artwork!

Many artists just know the basics and yet produce engaging videos that keep their follower base hooked AND growing.

Good luck with your videos!


6.1
Conclusion and further resources
05:30

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Alessia A.

2 weeks ago

Verified Purchase
Questa tipologia di corsi è davvero molto utile e dimostra quanto un artista debba saper essere versatile e al passo con i tempi più che mai. Maria è sempre una grande insegnate, precisa nel suo lavoro e i suoi corsi trasmettono la sua passione per esso!
I recommend it for All levels
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About the Instructor

Maria Lia Malandrino
Character Designer, Story Designer & Illustrator 6 courses

Maria is an illustrator and story artist from Turin, Italy. She has a BA degree in Magazine Publishing from the University of the Arts London, has studied Traditional Animation at the International School of Comics in Turin and attended a masterclass in Storyboarding at the online school CGMA.

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